Being a parent of two young children and being surrounded by other parents with children, I have come to recognize that we have a huge health epidemic among our children. I recently had the opportunity to sit in a PTO meeting where we discussed breakfast among children and realized many kids were eating the wrong things and that this issue of nutrition is misunderstood. If we feed our kids breakfast well then we are doing the right thing. Right? But what kids are being offered is contributing to the epidemic of poor health. Wrapped Muffins. Bagels and cream cheese. Donuts. Pancakes. Cereal. Now this is not to say that yogurt is not being offered. But what would you choose if you were a child?
I began to do some research and discovered some scary facts. Childhood obesity is on the rise and this is only contributing to the the growing health epidemic among adults, and draining our healthcare system due the number of illnesses related to obesity. I came across many websites and services attempting to battle this very issue, like The Red Apple Foundation or The Alliance for a Healthier Generation which is both trying to educate and get others to participate in this awareness and take part in the change. The question is how do we battle the huge companies (the food companies) that benefit from the obesity epidemic. And did you ever notice that cheaper foods are also less in money. I was a victim of this very issue. I tried to save money by buying the no name brands, until I started reading the ingredients. Guess what? Corn syrup was a main ingredient in all the food that I was feeding my children. Now my kids know to read the ingredients and they tell me we shouldn't buy certain products because it has corn syrup. My children have become a part of this exploratory discovery of healthier eating. I know most parents would rather provide their children with healthier food if they learned the long term benefits for their family. No one is on a mission to turn their children into obese adults!
I have been fortunate to have a business that also promotes prevention and this experience has given me a better understanding of health and wellness. However, this business was directed to the adult community and not to children. All the educational forums I have come across for helping and improving children's healthy choices, provides the food pyramid and talks about eating fruits and vegetables. However, this is nothing new and innovative. Then recently, The Trump Network collaborated with one of the industry leaders of childhood obesity, Dr. Ludwig, who's passion in improving the health of our children is demonstrated through his history of work! The Trump Network recognized this gap in the market and this need among our children and growing families and provided a solution.
Imagine being able to provide your children with healthier snack options choc full of micronutrients, protein and the necessary fats and carbohydrates to promote and improve behavior in school and home. Can you imagine the ease of saying to your child have this yummy bar or drink this chocolate milk and know with complete confidence they will drink and eat the essential minerals and omeg3s to promote continued health vs contribute to weight gain. Most important the kids just do what they know how to do, eat. No swallowing pills or drinking something nasty. My kids loved these foods as they were part of the tasting, and now ask me every day when is it going to be available. This doesn't mean that they will stop eating the fruits and vegetables, but in place of the pretzels, crackers and chips, they will have something filled with all the essential nutrients and I will know with confidence they are starting their day off on the right foot and happy about doing it. Forget the cafeteria offerings and vending machines!
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